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C.W. Park

C.W. Park has recently published a book titled Brand Admiration: Building a Business People Love (Wiley). In addition, C.W. Park has also published numerous articles in leading journals, including the Journal of Marketing Research, Journal of Consumer Research, and Journal of Marketing.

He was the editor of the Journal of Consumer Psychology (2008-2012) and served on the editorial board of the Journal of Marketing and the Journal of Consumer Psychology.

Professor Park is currently the director of the Global Branding Center. Prior to joining USC, C.W. Park was the Albert Wesley Frey Distinguished Professor of Marketing at the Katz School of Business at the University of Pittsburgh.

Emotional Branding in Advertising

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3 Simple Starting Points For Your Global Branding Strategy

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How to Develop “Brand Power” in Small and Medium-Sized Businesses

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