C.W. Park has recently published a book titled Brand Admiration: Building a Business People Love (Wiley). In addition, C.W. Park has also published numerous articles in leading journals, including the Journal of Marketing Research, Journal of Consumer Research, and Journal of Marketing.
He was the editor of the Journal of Consumer Psychology (2008-2012) and served on the editorial board of the Journal of Marketing and the Journal of Consumer Psychology.
Professor Park is currently the director of the Global Branding Center. Prior to joining USC, C.W. Park was the Albert Wesley Frey Distinguished Professor of Marketing at the Katz School of Business at the University of Pittsburgh.
Emotional Branding in Advertising
Emotional branding is a strategy that connects with your audience through the manipulation of emotions. It’s a powerful tool that’s used to build relationships, inspire trust, increase engagement, drive retention, and boost revenue. Emotional marketing plays to humans’ natural desires for love, power, emotional security, and ego gratification. It also appeals to their desire for…
3 Simple Starting Points For Your Global Branding Strategy
Whether you’re a large brand or a small company with ambitions for growth, global branding is an excellent way to grow your business. It helps you build brand loyalty worldwide and boost sales. Developing a global branding strategy requires a lot of research and planning. It also requires you to adapt your brand identity and…
How to Develop “Brand Power” in Small and Medium-Sized Businesses
A brand can overcome the financial and human constraints necessary for exposure through “loyalty purchase” by touching and empathizing if it links its goods with its clients and fosters trust. Like relationships between people, brands that represent products have relationships with their customers; we frequently employ the three feelings of trust, love, and respect while…